The Enterprise 2.0 Content-User-Participation-Matrix

Preaching is done, work starts now.
After almost two years of preaching participation in form of rating, commenting, decentral publication and cautious use of wikis, this does not scare people anymore. Not of even the audit department is scared of wikis anymore, and also the security guys are getting used to the idea that employees might use comment-features to post stuff, probably even links.
Since there are no enemies anymore (except in the underground – or until tomorrow), we need to deliver results.

Challenge #1: Permissions and Group personalisation are fine, but how to figure out where this will really take us? Mockups with dummy groups and dummy content will always work great, but we need – as early as possible – to check for the real ideas that divisions are pursuing with their targetgroups, and we need to develop an instrument that allows to consolidate a lot of inputs to one bis picture and that can be a basis to build, test and rebuild prototypes with a certain speed.

The idea is to simply list potential contentgroups and usergroups, check for who may see what – and then define detailed roles an permissions from this base. There may be very passive roles, and there may be very active and powerful ones.
Challenge #2 is to get beyond the pure listing of contents as you do it in any information architecture task and to address the related ways and degrees of activity: Who is supposed to do what, where is contribution needed as expected? No content without responsible contentmanager, no targetgroup without a minimum level of activity. Creating masses of passive targetgroups is setting up for failure – since what we want to achieve is participation. Visualising and documenting the required and expected activity groups and the level of activity needed to create a successful organisational rollout is just another important task with no clear solution yet...