Media

I decided I need to learn more about banking, bought an expensive 500 pages textbook... - and as a result I came up with the plot for a novel that might not be really flattering for that business.
It's still secret... ;)
Part of it has to deal with speculative business on land, food, agriculture and nature. - What I meant to be a science fiction story, is by far an unpleasant truth already.
Another part of the plot is a not so secret network of bloggers and other independent media producers who work to create the missing links, to rise awareness, to tell stories and thoughts that have not been thought yet. There are many attempts to deliver that, too. But I'm not yet satisfied, I want to see the Informavores, thats how I called this network, in place and in reality.

Messaging ist eine direkte Form der Kommunikation, die den Austausch kurzer Nachrichten ermöglicht. Files oder andere Attachments können nicht immer mitgeschickt werden. Messaging kann direkt in Echtzeit abgewickelt werden (beide User müssen dafür gleichzeitig online sein), oder auch zeitversetzt.

Return on Investment, das Verhaeltnis von Investitionen und Gewinnen, ist eine einfache Rechnung. Gerade in Medienprojekten ist es oft die Gewinn-Seite, die nicht einfach zu berechnen ist. Direkte Verkaufseinnahmen und Werbeinnahmen sind für Publikumsmedien leicht zu messen; bei Fach - und Corporatemedien dagegen entfallen sie oft.

This very beautiful brazilian movie explains some recent (past 50+ years) youth megatrends and it is really really beautiful.
It ends up with glorifying Millenials as current kings of the world, masters of the universe, whatever - who adapted better than anybody else to current needs and requirements.
Is that true? Is it important? And does it matter?