Corporate Communications

Als Onlinemedien-Person in einer offline dominierten Diskussionsrunde habe ich heute wieder gelernt, dass es auch noch realen Gegenwind gegen Onlinemedien als strategisches, zielgerichtetes Kommunikationsinstrument gibt.

In the plane next to me where to guys obviously preparing for a meeting with their headquarter bosses. Both were very senior, cool and focused, shuffling through a 50-slide long powerpoint presentation which they as it seemed had never seen before.

What's the story of Enterprise 2.0 if you would have to create a TV-documentary? I want to create a movie on E 2.0 to support the rollout of a big, new and completely different (compared to the current solution) intranet; 5-7 minutes maximum.

After a long Balkan club night in Zagreb, I head a surprisingly lively discussion with colleagues from south eastern europe on social media and enterprise 2.0 in corporate communications. The topic has broad attention - in contrary to what some experts or evangelists seem to experience.

What are the most basic and important advices for a group of C-level-managers who discovered blogs as potential communication media? - They discovered the tool, they watched Obama and they decided to give it a chance. I suggested to step into a friendly-user-test-phase first, but to start writing as if they were serious - doing is the only way of learning in communications.