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Smarter Kapitalismus: Quiksilver - Made by Waves

Submitted by Michael Hafner on Fri, 04/13/2012 - 07:35

Wenn die Geschichte rund ist, werden auch aus unsexy Unternehmensprozessen Vorzeigestories. Made by Waves von Quiksilver ist das aktuelle Vorzeigebeispiel schlechthin: Wellen, das Einsatzgebiet der Produkte des Unternehmens, in den Produktionsprozess einzubinden, um sie (und die Natur) zu erhalten, ist der geniale Schachzug hinter den Kraftwerken am Meeresgrund.

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Macht Ariana Huffington jetzt erst mal Urlaub mit dem Old Spice-Mann?

Submitted by Michael Hafner on Thu, 02/10/2011 - 07:31

AOL, Huffingtonpost, 315 Millionen, das eierlegende digitale Medienmilchimperium und und was wir als Kleinmedientreibende und Sie als Werbetreibende daraus lernen können.

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Millenials, Happy Holidays, Whatever: We All Want to be Young

Submitted by Michael Hafner on Thu, 12/23/2010 - 10:16

This very beautiful brazilian movie explains some recent (past 50+ years) youth megatrends and it is really really beautiful.
It ends up with glorifying Millenials as current kings of the world, masters of the universe, whatever - who adapted better than anybody else to current needs and requirements.
Is that true? Is it important? And does it matter?

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Experts on Trust - Digest of Trust and Censorhip in Online Media

Submitted by Redaktion on Tue, 09/01/2009 - 16:34

Trust and Censorship in Online Media around the World. themashazine.com's digest of the most important issues on trust in online media.
Today we're covering: Trust in Online News, TV and Newspapers, Online Ads compared to Newspaper Ads - and a thorough research on why people are trusting online-therapists.