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"We don't need a blog - we have a website." - Here is the map of the digital universe that proves the opposite

Monitoring online media can be a really complex issue that forces you to deal with huge amounts of not too well structured information. That's the bad news. The good news is: There are a lot of free tools that helps you keep an eye on who is talking about you, who is talking about the person who is talking about you, and what are generally hot topics in online media now.

Spending two days with the annual New Media in Corporate Communications Conference in Amsterdam, I learnt a few new things:

• Financial Services companies are far behind on adopting and promoting new online media (well, that's not really new).

Als Aggregatoren werden oft in Portale integrierte Feedreader bezeichnet, denen User eigene Datenquellen zuordnen koennen.
Aggregatoren sind bestimmte Seiten in einem Portal, User koennen evtl. ueber die Platzierung oder Zuordnung in der Navigation entscheiden, sie haben aber wenig Ordnungsmoeglichkeiten.