The Semantic Web is something technical, explained Tassilo Pellegrini, representing Semantic Web Company, in his opening keynote of the APA EBusiness Community Meeting on 27 August. That scared the audience quite a lot: another technology, new products, new marketing lingo, new sales bullshit to be learned and spread.

there are ups and downs, good and bad weeks in seo. In the middle of my searchresult-recession, I posted a serious story last week, one that I would also read and that does contain a few links and information it took me some time to research. Actually I did not mean anything - I just posted it once on facebook and once on twitter.

Things are going down. Quite fast, actually. Web catalogs are slow with creating entries, bokmarking is not really a boost anymore once you have reached some basic values - and especially link popularity is quite far behind: 18 confirmed catalog entries, three blogs with over 50 entries each linking to the site - and google only recognizes 10 incoming links?

Search results are decreasing - quite fast actually. I keep adding web catalog entries, posting links on digg, delicious and stumble upon, but this does not have any important effect - at least not bigger then the negative effects from sorting out duplicates.

I started an SEO self-experiment these days: How long does it take to promote a domain (without playing foul or spending money)? How long does it take search engines to react on changes (display new page titles, new meta tags)? How many new links do you get by entering web-catalogues, online-pr-distributors? How many links do you get by using social bookmarking?

Vergleiche in Archiven koennen

• auf historische Entwicklungen abzielen
• die Verbreitung von Themen oder einzelnen Beitraegen messen
• Indizien fuer unterschiedliche Rezeption sein

Unterstuetzt werden diese Analysemoeglichkeiten für Vergleiche durch

• Suchfunktionen
• Freundschafts-, Fan- oder Following-Funktionen

Communities, Tools und Social Media zur Sammlung von Links, kurzen Postings oder Beitraegen aus anderen Medien sind massive Multiplikatoren. Ihre Hauptfunktion ist, Inhalte schnell ablegen und ueberall verfuegbar haben zu koennen.

Netzwerke, Social Media dienen wie alle Medien schliesslich auch den Suchen und Finden.